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First Quarter Advertising and Promotions

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First Quarter Advertising and Promotions
 

Our January Advertising and Promotions is packed full of great advertising and promotional materials and ideas! Including our New Years ads and window posters, our New Years Eve Sleep Over info pack as well as info pack for January’s Parent’s Night Out, Buddy Week, and all Member Appreciation Month materials and detailed recording.

TopNew January Facebook Ads

Kick Off the New Year!

 

Download PMA Versions Here

TopNew Years Sleep Over

Poster

Sign Up Sheet

Invitations

Facebook Ads | includes jpg and animated gif versions

PNO New Years Sleepover Game Instructions in Materials Download

Download New Years Sleep Over Materials Here

Top Goal Setting Through Board Breaking Seminar – January 6th

Facebook Ads | includes jpg and animated gif versions

Download Board Day Here

TopNerf Wars Parents Night Out

Poster

Sign Up Sheet

Invitations

Digital 

Facebook Ads | includes jpg and animated gif versions

Download Jan PNO Materials Here

Parents Night Out Guidlines

Parents Night Out is a monthly party where our students and their friends can attend to have fun, food, games, and prizes. Parents Night Out is usually held on a Friday night and lasts from 6:30pm to 11:00pm. The purpose of a Parents Night Out event is to achieve some very important objectives. 1. For your students to have a great time at your school at a social event. This is great for retention. 2. To provide an event that your students friend’s can attend. This is a great way to expose new families to your school. Also by inviting the friend that shows up, to the next Saturday morning’s mass intro, you are sure to sign some of them up that same weekend. 3. To provide a great service for parents that would like a night out on the town and know that their children are totally safe. 4. To add a great income generating event to your school. By charging $20.00 per student and per friend that attends, a school can easily make $500, $1000, $1500 or more every month at this event.

Tips Parents Night Out

Schedule these on the second Friday Night of each month. This is payday for most parents.

Have them every month. Parents will begin to count on these each month and plan for them. They will also start telling the other parents of their friends.

Theme your Parents Night Out parties – this keeps the parties exciting and keep the students coming back month after month.

Use the student’s tickets they earn from your schools ticket rewards program to draw for prizes.

Have a martial arts lesson at the end of every party.

Then give the buddies and invitation inviting them back tomorrow to, take their second lesson, receive a FREE uniform, and earn their white belt.

Party Schedule

6:30-7:30 This is drop off time. Make sure the kids bring in their tickets they earn in class, have them put their name on the tickets, and put them in a bin to draw at the end of the night for prizes. You can purchase rolls of tickets at any Party Store, we give out tickets for attendance and behavior during regular classes. We tell the kids to bring these tickets to any of our events to win prizes. This helps with attendance to our Parties. During this drop off period play games, battle ball, red light – green light, relay races, what ever your kids like to play. Give extra tickets to the winners of these games, have them put their names on them, and put them in your bin for the drawing later in the evening.

7:30- 8:00 Serve food. Order Pizza, or have food that pertains to your theme for this parent’s night out. We normally split the kids up in sections to feed them. If you have floor space where you can feed only 10 to 15 kids at a time, it makes it easier for clean up, and messes. Feed the smaller kids first, while the older kids keep playing games.

8:00- 9:00 Use this time to cover your theme, if it’s a contest, or Christmas party, or what ever your parents night out topic. Put the kids in a giant circle, and always draw numbers to see which kids will go first. This makes the event more exciting, and will avoid upsetting any of the kids.

9:00-10:30 Provide a movie, the little kids will love this time. This will give you an opportunity to split the kids up in two. If you have the floor space, let the kids who want to watch the movie watch, and the kids who don’t, let them keep playing games. If you do not have the floor space, I suggest making everyone watch a movie. Make the movie exciting, have it go along with your parents night out theme. I like to require the students to watch and as I watch the movie I will write down question to quiz the students on after the movie. Every question some answers right they earn extra tickets for the prize drawing. This insures they pay attention and watch the movie and it make it more fun.

10:30-10:50 Perform a karate class, if you have a lot of buddies attending make this a buddy lesson

or use the ABC’s of Success presentation. But no matter what lesson you teach invite all buddies back the day for your mass intro. If there are not many buddies, have your student put on a demo, or form tournament, of teach then something special that you do not teach in your normal curriculum, this will keep your students coming back for more every month. You can still invite the buddies back for tomorrow’s mass intro.

10:50 Draw tickets for the prizes. Go to Target or Wal-Mart, purchase prizes that kids will want to win, wrap them up to make it more exciting. We normally set up a table before anyone gets there, decorate the table according to our theme, decorate our bin for the tickets, and put the wrapped prizes on the table. This makes it exciting for kids, and really helps with behavior throughout the night if they think their ticket may be taken out of the drawing. This is a perfect time to hold the giveaway. Children are usually being picked up during this time, so parents will also be able to see this event.

BUDDY WEEK! Add this to your January Member’s Appreciation Month!

Download Buddy Week Materials Here

TopJanuary Member Appreciation Month

(The following information is for if you want to have a member appreciation month of January.)

Audio

Download Member Appreciation Poster

Action List

1. Plan Seminars – Examples

Children’s Goal Setting through Board Breaking Seminar

Download Board Day Here

Adult Self Defense Seminar

Download Adult Self Defense Seminar Here

Kid Safe Seminar

Download PMA Kid Safe Materials Here

Download Independent Studios Kid Safe Materials Here

Gun Defense Seminar

Download Gun Defense Poster Here

Coaches Class

Download Coaches Classes Poster Here

2. Print Flyers and Posters

  1. Insert in Newsletter
  2. Make announcements at the end of classes
  3. Get families and student involved

This would be a great time to begin your VIP contest if you haven’t done so already!

If you have started your VIP Contest make sure to use it to motivate your students and families to get the friends involved with the FREE training and seminars.

VIP Contest – Bluetooth Speaker

Download VIP Bluetooth Speaker Contest Poster Here

 

Our February Advertising and Promotions is packed full of great advertising and promotional materials and ideas! Including two new adult Valentine Promotional Ads, Birthday Party Promotions and our info pack for February’s Parent’s Night Out complete with new support materials including poster, sign up sheets, invitations, and game instructions, and our annual Valentines Promotion!

Audio

Valentine Campaign

Audio

Remember it is the small details that make anything successful. Whether it is a relationship, a work of art, a machine, an event, or a living creature, it is the small details that make it work and make it special. So pay attention carefully!!

Order Your Valentines Ad Cards at www.MartialArtsMarketing.com TODAY!!

Time to get ready for a great quick promotion! 

MC-Valentines-15-proof

MCB-Valentines-15-proof

Valentines is a great chance to apply one of our main marketing principles, which to effectively tie into seasons and holidays. Because of the popularity of this holiday, especially for children, we should maximize the opportunity this holiday has for us. Every elementary and middle school allows their students to exchange valentines’ cards as part of the holiday celebration. By supplying our students with the cards that they can give to their friends, we not only provide a great service to the families of our school, but we are able to reach our main target market with a power offer.

The offer I suggest is, two private starter lessons and a FREE month of lesson. Your ad should also have a powerful Call to Action, I suggest a FREE Uniform to the first 25 callers.

Below are our distribution action step to use in your Valentines marketing.

Order Your Valentines Ad Cards at  www.MartialArtsMarketing.com  TODAY!!

Distribution Action Steps for your Valentine Cards

1. Give to current students, parents, and staff to pass out their friends, class mates, and family members.

2. Take to local after school cares to be given out to all it’s children.

3. Put 25 cards in business card holders at the points of sale at local businesses in your community.

4. Give to local businesses to stuff in their customers’ purchases bags

5. Give to all Boy Scouts and Girl Scouts packs to be given to the scouts

6. Hand out at all of your Promotional Booths from now until Valentines.

7. Mail to your prospect list, mail them in small pink or red envelopes.

8. Give to local Churches to be given out to Sunday school children.

9. Pass out as invitations in your community.

10. On Monday February 11th take extras to the offices of local elementary schools and give to the school for children that cannot afford to give out valentines.

Order Your Valentines Ad Cards at www.MartialArtsMarketing.com TODAY!

You want to make sure you have your cards by January 15th !!!!

TopAdult Ads for Valentines

Sweating-w-Sweetie-AD-V1A-PMA-email

Facebook Ads (Now includes jpg and animated gif versions!)

Digital Ad

Download Sweating With Your Sweetie Materials Here

Single-Awareness-Day-AD-V1A-PMA-email

Facebook Ads (Now includes jpg and animated gif versions!)

Digital Ad

Download Single Awareness Materials Here

TopFacebook Promo for Valentines

Here are your details and attached graphic ads for our new Facebook “Valentines 2 for 1 Special” Campaign.

The PMA New Years ads are available at this link…..http://pmgsitefreedownloads.s3.amazonaws.com/Ads/FB-Valentine-Special.zip
Valentines-kids-sale (2)
Valentines-Adults-sale (4)
Offer: “Introductory Course for Two for Only $22 and run this offer with the Facebook “Click Through Objective” from 15th of January to 15th of February.
Demographics: for Kids – Advertise to Mothers in the age range of 25-45 in your geographic area
For adults- Advertising to men and women 18 – 35
 
Campaign Budget: $$20 per day min. 
February Window & Display Ads

Window Poster & Display Ads

2016-02-Valentines-Ad-PMA-email

Facebook Ads (Now includes jpg and animated gif versions!)

Digital Ad

2016-02-Valentines-Digital-PMA

Download All Ad Versions Here

TopBirthday Party Promotion

Version 1

Poster, Flyer and Print Ad

Birthday-Special-V1-FEB-Poster-PMA-email

Mini Flyers (4Up)

Birthday-Special-V1-FEB-4UP-PMA-email

Facebook Ads (Now includes jpg and animated gif versions!)

Digital Ad

Birthday-Special-V1-FEB-Digital-PMA

Download Birthday Promo Version 1  Here

Version 2

Poster, Flyer and Print Ad

Birthday-Special-V2-Poster-FEB-PMA-email

Mini Flyers (4Up)

Birthday-Special-V2-FEB-4UP-PMA-email

Facebook Ads (Now includes jpg and animated gif versions!)

Digital Ad

Birthday-Special-V2-FEB-Digital-PMA

Download Birthday Promo Version 2  Here

 

 

TopNEW! Lego Party – Parents Night Out – Option One

Poster

Facebook Ads (Now includes jpg and animated gif versions!)

Digital Ad

Sign Up Sheet

Invitations

Download Lego Party PNO Materials Here

PNO Lego Party Game Instructions

How Many?

What You’ll Need:

• A jar or other clear container

• Small, legos to fit in the jar or see through container

Preparation:

Fill a jar or see through container with legos.

At the Party:

Have children write their name on a small piece of paper and their guess as to how many legos are in the jar. The child who guesses the right number, or comes closest, is the winner.

Coloring Pages

What You’ll Need:

• Printouts included as pdf file

• Crayons or colored pencils

At the Party:

Have children write their name on their sheets and color as they come in or at another designated time. (Examples: Those who finish eating early, or while waiting for parents to arrive.)

Lego Tube Race

What You’ll Need:

• Clear Plastic Tube from a hardware store, that will fit lego pieces

• Legos

• 2 Buckets to hold Legos per team

At the Party:

Kids team up in twos to transfer legos from one person to the other as fast as possible using the plastic tube. Each team is given a cup full of LEGO and which ever team is able to transfer the pieces the fastest wins. Race each team twice to give both teammates a chance to send and receive legos.

Lego Toss

What You’ll Need:

• Poster Board Strips in 4 Colors

• 10 Lego Pieces Per Guest

 

At the Party:

Make graduated sized rings out of poster boards and place them inside one another-image below

Have kids throw pieces of LEGOs into the rings. Smallest ring gets awarded more points than the larger ones.  Whoever has the most points, wins.

Tallest Tower

What You’ll Need:

• Legos

• Lego base plate (optional)

At the Party:

Each child has a personal pile of Legos, with extras in the middle of the building area. Set a timer (2 minutes +). Whoever has the tallest—still standing—tower, wins.

Build & Race a Car

What You’ll Need:

• Basic Lego pieces to build lego cars

At the Party:

Everyone gets an assortment of basic parts, with extras in the middle. Once all the cars are built have a Car Race. Cars that go farthest/fastest are the winners.

Lego Spoon or Chopstick Relay Race

What You’ll Need:

• Container for legos

• Legos

• Spoons or Chopsticks

At the Party:

• To start, mark off a starting point and finishing point on the ground about 10 feet apart.

Each team has a container of LEGOs. One by one, the teams get a spoonful/chopstick of LEGOs; each member quickly (but carefully!) carries the LEGOs to their team container across the room. They hurry back to pass the spoon/chopsticks on to the next team member. The winning team has the most LEGOs in their container; dropped LEGOs don’t count.

Lego Bingo

What You’ll Need:

• Bingo Cards (included pdf file)

• Master List (included pdf file)

• Hat or bowl to hold the Call Cards

• Some type of marker – LEGO pieces, LEGO candy, or M&M candy

Preparation:

Step 1. – Print out the Bingo cards. Print as many cards as you need. Usually 1-2 cards per guest is enough. Each sheet holds 4 LEGO Bingo cards.

Step 2. – Print out 2 copies of the master sheet. Keep one as a Master list. Record all the LEGO shapes that have been called on this list by checking them off. For the other master sheet, cut each row of picture out with its corresponding empty box. Fold the strips in half and place in a hat or bowl.

Step 3. – Cut out all the individual Bingo Cards using a paper trimmer.

At the Party:

WINNING PATTERN:  Before starting the game, pick a winning pattern for each game.  Discuss with the players or decide yourself.  Some winning patterns for Bingo are:

  • Lines Bingo: Must make a horizontal, diagonal OR vertical line to get a BINGO
  • T Bingo: Fill the card in the shape of a right-side up, upside down or sideways capital T
  • U Bingo: Fill the card in the shape of a right-side up, upside down or sideways capital U
  • Squares Bingo: Fill the card in a square (top, left, right, bottom edge)
  • Blackout Bingo: All images on the card must be marked to get Bingo

DISTRIBUTE: Hand out one card per player. Distribute LEGO pieces, LEGO candy, or custom printed M&M candy as markers for the LEGO Bingo cards.

CALL: One person should be the designated caller. The caller should pull out one image from the hat or bowl, describe it and show it to the players.

MARK IMAGE:  The players will then place LEGO pieces, LEGO candy, M&M candy or something similar on the called image if it is on their card.

WINNING:  Once a predetermined pattern is made on a card, the player with that card calls out BINGO.

AWARD: Award small trinkets and prizes for each winning turn to the winning player. calls out BINGO. You can give out small prizes to each winner. You may also want to only allow only one prize per child so that everyone gets a prize.

Lego Movie

Any Lego Movie would make a great addition to the party!

TopValentine Party – Parents Night Out – Option Two

Poster

PNO-Valentine-Party-PMA-email

Facebook Ads (Now includes jpg and animated gif versions!)

Digital Ad

PNO-Valentine-15-Digital-PMA

 

Sign Up Sheet

PNO-Valentine-15-Sign-Up-email

Invitations

PNO-Valentine-15-Invitations-PMA-email

PNO-Valentine-15-Invitations-email

Download Valentine Party PNO Materials Here

PNO Valentine Party Game Instructions

How Many Kisses

What You’ll Need:

• Large glass jar filled with chocolate kisses

• Small pieces of paper

• Valentine box

• Pencil

At the Party:

Have children write their name on a small piece of paper and their guess as to how many kisses are in the jar. The child who guesses the right number, or comes closest, gets a heart sucker. The candy in the jar is then divided among the children. A variation would be that the winner takes the jar of candy home to share with their family.

Mirror Relay

What You’ll Need:

• Candy

• Bowl

• Small cup

• Mirror

At the Party:

Divide into teams. First child on each team holds cup on head. The child looks into the mirror held by another team member (or it can be mounted on the wall) and tries to fill their cup with candy. When the cup is filled, they dump the candy back in the bowl and pass the cup to the next person. First team that finishes filling their cups wins!

Pass The Heart

What You’ll Need:

• Pillow heart for each team.

At the Party:

Children divide into two teams. Give each team a heart pillow the size of an orange. On your mark, the first child puts the pillow between their chin and neck and passes it to the next player. Here’s the catch, players may only use their heads to pass (no hands or teeth allowed). The process continues to the last person in line and then reverses sending the pillow back to the first player in line. The first team to complete the game wins.

Valentine Cupcake Walk

What You’ll Need:

• Cupcake for each child

• Numbers taped to the floor

• Valentine bag to hold number call cards

• Love songs

At the Party:

When the music starts the children begin to walk around the room stepping on each of the numbers as they go. When the music stops the children should step on the number closest to them. A number is pulled from the valentine bag and the child standing on that number gets to choose a cupcake then sit down and enjoy it. That number is then removed from the floor and the bag. Continue until every child has a cupcake.

Heart Beat

What You’ll Need:

• Heart for each child with instruction written on one side and a heart-shaped chocolate taped on the other.

• Instructions might include: Hop like a bunny, walk like a crab, bear walk, skip, walk backwards, etc.

At the Party:

Children divide into two teams. Put the hearts at the end of the room in two piles. On your mark the first child on each team runs to the pile, takes a heart and does what the heart says, while returning to their team, then sits down. The next team member then runs to the pile…etc. The first team to be sitting down wins. Everyone enjoys a chocolate in the end.

Heart Hop

What You’ll Need:

• Pillow heart for each team.

At the Party:

Children divide into two teams. Give each team a heart pillow. Pillow size should be larger for younger children and smaller for older children. Have one child from each team place the heart between their legs and hop to the end of the room and back. They sit down and the next team member goes. This repeats until one team is all sitting.

Straw and Valentine Cup Relay

What You’ll Need:

• A bendable straw for each child

• A valentine cup for each team

At the Party:

Each child receives a bendable straw. Each child will place the short piece in mouth. A cup will be placed on the first person of each team’s straw. The first person passes the cup to the next person in line without touching the cup only by using the straw. First team with the cup to the end wins!

Steal My Heart

What You’ll Need:

• Bowl of candy hearts

• Chopsticks

At the Party:

1. To set up, place a bowl of candy hearts on a flat surface within easy reach of the players and hand each person a pair of chopsticks.

2. Set a timer for about 2 to 5 minutes, depending on the ages of your players.

3. At “Go,” contestants start removing hearts from the bowl using only their chopsticks, placing the candies in front of them. When time is up, the player with the most hearts wins.

For You, Valentine

What You’ll Need:

• Index Cards

• Markers, Crayons, and/or Colored Pencils

Preparation:

For younger children, you may want to write Valentine’s messages on the index cards in advance.

At the Party:

1. Give each child three or four plain index cards, and allow them to decorate one side of each card with markers, crayons, etc.

2. Once they have decorated all of their cards, have them write a Valentine’s message and the name of a different “Valentine” (i.e. a friend or family member) they would like to give a card to on the other side of each card. (Younger children may need assistance with this step.)

3. Here are some suggested Valentine’s messages: “One Kiss,” “Two Hugs,” “One Smile, Two Kisses, and a Hug,” etc.

4. Tell the children to keep their Valentines a secret until February 14th; then they can give them to the people they love.

TopParent’s Nightout Guidelines

Parents Night Out

Parents Night Out is a monthly party where our students and their friends can attend to have fun, food, games, and prizes. Parents Night Out is usually held on a Friday night and lasts from 6:30pm to 11:00pm. The purpose of a Parents Night Out event is to achieve some very important objectives. 1. For your students to have a great time at your school at a social event. This is great for retention. 2. To provide an event that your students friend’s can attend. This is a great way to expose new families to your school. Also by inviting the friend that shows up, to the next Saturday morning’s mass intro, you are sure to sign some of them up that same weekend. 3. To provide a great service for parents that would like a night out on the town and know that their children are totally safe. 4. To add a great income generating event to your school. By charging $20.00 per student and per friend that attends, a school can easily make $500, $1000, $1500 or more every month at this event.

Tips for Parents Night Out

Schedule these on the second Friday Night of each month. This is payday for most parents.

Have them every month. Parents will begin to count on these each month and plan for them. They will also start telling the other parents of their friends.

Theme your Parents Night Out parties – this keeps the parties exciting and keep the students coming back month after month.

Use the student’s tickets they earn from your schools ticket rewards program to draw for prizes.

Have a martial arts lesson at the end of every party.

Then give the buddies and invitation inviting them back tomorrow to, take their second lesson, receive a FREE uniform, and earn their white belt.

Party Schedule

6:30-7:30 This is drop off time. Make sure the kids bring in their tickets they earn in class, have them put their name on the tickets, and put them in a bin to draw at the end of the night for prizes. You can purchase rolls of tickets at any Party Store, we give out tickets for attendance and behavior during regular classes. We tell the kids to bring these tickets to any of our events to win prizes. This helps with attendance to our Parties. During this drop off period play games, battle ball, red light – green light, relay races, what ever your kids like to play. Give extra tickets to the winners of these games, have them put their names on them, and put them in your bin for the drawing later in the evening.

7:30- 8:00 Serve food. Order Pizza, or have food that pertains to your theme for this parent’s night out. We normally split the kids up in sections to feed them. If you have floor space where you can feed only 10 to 15 kids at a time, it makes it easier for clean up, and messes. Feed the smaller kids first, while the older kids keep playing games.

8:00- 9:00 Use this time to cover your theme, if it’s a contest, or Christmas party, or what ever your parents night out topic. Put the kids in a giant circle, and always draw numbers to see which kids will go first. This makes the event more exciting, and will avoid upsetting any of the kids.

9:00-10:30 Provide a movie, the little kids will love this time. This will give you an opportunity to split the kids up in two. If you have the floor space, let the kids who want to watch the movie watch, and the kids who don’t, let them keep playing games. If you do not have the floor space, I suggest making everyone watch a movie. Make the movie exciting, have it go along with your parents night out theme. I like to require the students to watch and as I watch the movie I will write down question to quiz the students on after the movie. Every question some answers right they earn extra tickets for the prize drawing. This insures they pay attention and watch the movie and it make it more fun.

10:30-10:50 Perform a karate class, if you have a lot of buddies attending make this a buddy lesson

or use the ABC’s of Success presentation. But no matter what lesson you teach invite all buddies back the day for your mass intro. If there are not many buddies, have your student put on a demo, or form tournament, of teach then something special that you do not teach in your normal curriculum, this will keep your students coming back for more every month. You can still invite the buddies back for tomorrow’s mass intro.

10:50 Draw tickets for the prizes. Go to Target or Wal-Mart, purchase prizes that kids will want to win, wrap them up to make it more exciting. We normally set up a table before anyone gets there, decorate the table according to our theme, decorate our bin for the tickets, and put the wrapped prizes on the table. This makes it exciting for kids, and really helps with behavior throughout the night if they think their ticket may be taken out of the drawing. This is a perfect time to hold the giveaway. Children are usually being picked up during this time, so parents will also be able to see this event.

Our March Advertising and Promotions is packed full of great advertising and promotional materials and ideas! Including our March window ad, display ads, NEW Tax Refund Membership Special promotion, March Pizza Party promotion, Bring a Buddy Break -A- Board internal and external and mass intro promotion, NEW Easter Egg Hunt Materials, and our NEW Minecraft Parent’s Night Out info pack-complete with new support materials including poster, facebook ads (both animated gif and jpg versions), digital/TV ad, sign up sheets, invitations and game instructions!

March Advertising and Promotions

Audio

TopMarch Window Ads

SPRING WINDOW POSTER and Ad

WindowAd-Spring-15-email

Facebook Ad (Now includes jpg and animated gif versions!)

Digital/TV Ad

Print Ad

PrintAd-Spring-15-email-2

Download Window Poster and Materials Here

TopTax Refund Membership Special Promotion

Tax Refund Membership Special Posters / Flyers

Facebook Ad (Now includes jpg and animated gif versions!)

Download Pizza Party Materials Here

TopPizza Party Promotion

Karate Pizza Party Posters / Flyers

Karate-Pizza-Party-Poster-16-PMA-email

Facebook Ad (Now includes jpg and animated gif versions!)

Digital/TV Ad

Download Pizza Party Materials Here

TopBuddy Board Breaking Event 

Marketing for this Promotion

Internally we will market this as a

Bring a Buddy – Board Breaking Day!

BB-BoardBreak-Event-Flyer-16-PMA-email

Facebook Ad (Now includes jpg and animated gif versions!)

Digital/TV Ad

Download New Buddy Art Here

BB-BoardBreak-Event-Poster-PMA-email

Download Buddy Art Here

1. Prize Give Always – 1st – 2nd – and 3rd place prizes for the students that brings the most friends! Random Cheap Prizes for everyone!

2. Newsletter

3. Poster

4. Flyers

5. Website

6. Announcements!!

Externally we will market this as a

Beginning Children’s Martial Arts Workshop

Download Workshop Art Here

Marketing Materials needed:

Marketing Cards Cost $289

(Available at www.pmamarketingonline.com under marketing cards)

Give Cards to Students to give to their Friends

Mail to Prospects

TeleMail

Voice Shot

Take to Daycares and Afterschools

Invitations

Businesses

Promo Booths

Other Organizations

Scouts

Churches

School Talks

School Flyer Approval (I would use the flyer if you get approval)

Event Details

Allow an hour and half for this event.

Outline

Like all mass intros put prospects in Free Uniform

Martial Arts Game – Martial Arts Ball

Martial Arts Lesson

ABC’s – School Talk One

Break Boards

Award Belts

Award Prizes

Sales Close

Pizza and Sign Ups

Sign Up Procedures

Parents, I would like to thank everyone for supporting this event. Your children looked great, and they seem to had lots of fun! At Black Belt Schools of America, we teach more than just punching and kicking. We believe while we have our student’s attention, it is our responsibility to teach the personal development skills that Martial Arts were intended to develop in the first place.

If you want a place for your children to go, that will develop them mentally and physically, a place that will support you in the teaching of personal development that you are trying to instill in your children, you bring them to Black Belt Schools of America.

We know that you may have not even been thinking about Martial Arts lessons for your children until today’s event. That is why we are prepared to offer you a today only group trial course. Our beginning program is a 12 month course, we require a down payment of $195 off the total cost of this program, and you would have 12 payments of $125 per month. Today, our group trial course is a 6 month membership, we are going to waive the down payment of $195, saving you $200 today, and we are even going to give you $10 off our monthly rate giving you 6 monthly payments of $115. We have a flexible class schedule, offering you beginning classes six days a week, a couple of times before 6:00 p.m., and a couple of times after 6:00 p.m. to fit every families needs, and students are allowed to come to class 2 to 3 times per week.

Our courteous staff members are ready to help you get signed up on this group trial course. We have refreshments for everyone to enjoy, and if you have any questions, I can help you with those personally. Please speak to your children, and see if this group trial course makes sense for your family.

Make sure that you staff members have been trained on how to accurately fill out the memberships.

Have you staff members move around the room with membership and clip boards to sign up the families.

Have refreshments ready for the families. This is great customer service and it keeps them there longer to give you a chance to talk with them.

Finally, it is important for the families to understand that the group trial course is a TODAY only offer!

Remember, once a prospect walks in your door, there are only three reasons why they do not sign up. One, there was something lacking in your presentation. Two, they have problems with the commitment, or three, they cannot afford your lessons. We can address all of these concerns with the appropriate action steps:

– Role model someone’s presentation that has proven to work! Do not try to re-invent something that may not be successful.

– Show them that your normal entry-level program is usually twelve months. Then, offer them a special six months trial program.

– Waive your down payment, and if needed, take $10.00 off your monthly rate.

– Make your group offer a “today only offer”. Explain that because this is a special group rate, that the offer is only good if they sign up today.

Total Cost of Promotion

Marketing Cards – $289

Prizes                  $400

Pizza                   $150

and Refreshments
Total – $839
Number of Students Needed to Sign Up to Break Even 1  !!!!

TopEaster Egg Hunt Event

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TopNEW! Minecraft Parents Night Out

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Also includes Minecraft Party Game Ideas!

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